Daily facial care routine – what is mandatory and what is unnecessary
Your skin, just like the story you live, is constantly changing and evolving. It responds to environment, nutrition, emotions and time, so a daily skin care routine is not just “another thing on the to-do list” – it’s a daily habit that expresses listening, balance and a deep connection with yourself. In an era where quality, transparency and simplicity set the new standard, we at REBORN choose to bring back the best of nature to your skin.
Why is facial care critical to skin health?
Beyond a radiant and fresh appearance, proper care is the foundation for long-term skin health. Our skin is the first barrier to the world, absorbing air pollution, solar radiation, temperature fluctuations and even the stress we accumulate. A consistent care routine contributes greatly to preventing daily damage, protecting against free radicals, maintaining the skin’s natural protective layer and also reducing signs of premature aging. You want your skin to be strong, flexible and capable of self-repair, right? That’s exactly what a care routine was built for.
The basis of every skincare routine: what is a must?
If you think the world of skincare is a sea of products and fads, you’re not alone. But at the heart of the matter, there are a few clear principles and foundational products that everyone should adopt. These are the pillars of an effective skincare routine, one that gives your skin what it really needs, without unnecessary burden.
Thorough facial cleansing: the foundation for every new beginning
The first and most important step is to thoroughly cleanse your face. Think of it like a canvas: you want it to be clean and ready to receive the colors. Cleansing your face is about removing makeup, sunscreen residue, pollution, dead skin cells, and excess oil that has accumulated during the day or night. Sleeping with makeup or dirt clogging your pores can lead to breakouts and dull, lifeless skin. Choose a gentle, non-drying cleanser that is suitable for your skin type. Be sure to cleanse your face twice a day: in the morning, to remove excess oil that has accumulated during the night, and in the evening, to clean off everything your skin has collected during the day.
Facial serum : the concentration that makes the difference
If there is one product that can be defined as a “small miracle,” it is the serum. Serums are concentrated preparations containing high amounts of active ingredients, and are designed to treat specific skin problems. They penetrate deep into the skin, and work on a wide range of issues, from repairing sun damage to improving texture and tone. For example, a serum with hyaluronic acid will provide deep hydration, a vitamin C serum will provide radiance and lighten pigmentation, and a serum with retinol (if you are willing to incorporate it into your routine) will help reduce wrinkles and renew cells. The choice of serum should be made according to the specific needs of your skin, and it is always applied after cleansing and before moisturizer.
Moisturizer: Your skin’s air cushion
Facial moisturizer is a must for all skin types, even oily skin. Its purpose is to maintain the skin’s natural moisture level, strengthen the skin barrier and lock in the active ingredients that the serum has provided. Dry skin is more prone to wrinkles and irritation, and oily skin that does not receive enough moisture may produce more oil to compensate for the lack. A good moisturizer will protect the skin from water loss, soothe it and give it a pleasant and soft feeling. Choose a formula that suits your skin’s texture and needs: light for oily skin, richer for dry skin, and soothing for sensitive skin. At REBORN, we believe in moisture based on natural ingredients, which will help the skin thrive.
Sun Protection: The Ultimate Protector
If there’s one thing you can confidently say is the best “insurance” for your skin, it’s sunscreen. Most skin damage, including wrinkles, age spots, and even skin cancer, comes from unprotected sun exposure. A sunscreen with an SPF of 30 or higher is recommended for daily use, even on cloudy days or when you’re indoors near a window. It’s the last step in your morning skincare routine, before applying makeup. No cosmetic product can repair the damage caused by excessive sun exposure, so prevention is critical.
What is unnecessary or how to refine the routine?
In a world flooded with products and treatments, it’s easy to fall into the trap of “more is always better.” But when it comes to your skin, “less is often more.” You don’t need 10 steps to get healthy, glowing skin; you need the right products, the right fit, and consistency. Here are some examples of when “more” can be harmful, or things you should reconsider:
Toner: Is it a must?
Toners used to be a must-have, especially the alcohol-based ones, designed to balance the skin’s pH after cleansing with harsh soaps. Today, with gentle cleansers that contain balancing ingredients, the need for toner has diminished. Some modern toners contain gentle acids (like glycolic or lactic acid) or moisturizers, and they can be a great addition to your routine—but they’re not a “must-have” for everyone. If you’re using an active serum, it often already contains similar ingredients, and there’s no need to double up.
Face masks: indulgence or necessity?
Face masks are a great way to pamper your skin and give it a concentrated boost of ingredients. A hydrating mask, a pore-clearing clay mask, or a soothing mask – all can temporarily improve the condition of your skin. But they are not a substitute for a regular daily skincare routine, and they are certainly not required on a daily basis. Using a mask once or twice a week, depending on your needs and mood, is enough to complete your routine and not replace it.
Excessive physical exfoliation: less is more
Exfoliation, whether physical (granules) or chemical (acids), is important for removing dead skin cells and creating a radiant, fresh-looking complexion. However, daily or excessive exfoliation can damage the skin barrier, cause irritation, redness, and even worsen existing skin problems. It is recommended to limit the use of exfoliation to two to three times a week at most, and listen to your skin. If you use a serum with acids or retinol, you are probably already getting a gentle exfoliation regularly and do not need to exfoliate again.
Adjusting your skincare routine according to your skin type
As with nutrition, there is no one size fits all. Understanding your skin type is key to choosing the right and effective facial care products. Dry skin needs richer moisture, oily skin needs light, non-comedogenic formulas, and sensitive skin needs minimal irritating ingredients. At REBORN, we believe in customizing products based on natural ingredients, which will give your skin what it really needs, without unnecessary additives. Here is a chart to help you understand the principles:
| Skin type | Common problems | Recommended REBORN solutions |
|---|---|---|
| Dry skin | Feeling of tightness, flaking, lack of elasticity, premature wrinkles | A gentle, creamy cleanser, a moisturizing serum rich in hyaluronic acid, a nourishing moisturizer containing natural oils (such as jojoba or argan oil) |
| Oily/combination skin | Oily shine, enlarged pores, pimples, “blackheads” | A purifying cleanser (gel or foam), a balancing serum containing niacinamide, a light, non-comedogenic, water-based moisturizer |
| Sensitive skin | Redness, irritation, burning sensation, high reactivity to products | A gentle cleanser without perfume and active ingredients, a soothing serum containing aloe vera or chamomile, a hypoallergenic moisturizer without irritating ingredients |
| Mature skin | Wrinkles, decreased elasticity, pigmentation spots, dryness | A moisture-rich cleanser, a serum with peptides or vitamin C, an anti-aging moisturizer with retinol (gradually), and nourishing oils |
Natural ingredients are winning in the world of facial care
REBORN products are based on ingredients that come from nature, with a deep understanding of their inherent power. We steer clear of parabens, silicones, and other harmful ingredients, opting instead for ingredients that nourish and heal the skin. Here are some examples of notable ingredients you’ll find in our products, and you can also look for them in other facial care products :
- Hyaluronic acid: Ultimate moisturizer, capable of absorbing 1,000 times its weight in water, thus keeping skin soft, supple, and full.
- Vitamin C: A powerful antioxidant that protects the skin from environmental damage, lightens pigmentation spots and encourages collagen production.
- Niacinamide (vitamin B3): A versatile ingredient that minimizes pores, balances sebum secretion, reduces redness, and strengthens the skin barrier.
- Squalane: A light, non-comedogenic oil, extracted from plants (usually olives), that mimics the skin’s natural oil and provides moisture and protection.
- Peptides: Short chains of amino acids that act as “messengers” for the skin, signaling it to produce collagen, elastin, and other proteins, thereby improving elasticity and firmness.
- Natural oils (jojoba, argan, sweet almond): nourishing, softening, rich in antioxidants and essential fatty acids, and help maintain a healthy skin barrier.
How do you build a proper facial care routine?
The ideal routine consists of two main parts: morning and evening. Each serves different purposes, but both are essential.
Morning Routine: Protection and Preparation
The morning routine is designed to protect the skin from environmental damage, sun rays, and pollution.
- Cleanse: Gently wash your face with a mild cleanser to remove excess oil and debris from the night.
- Serum (optional but recommended): Apply a vitamin C serum or other antioxidant serum to provide additional protection against free radicals.
- Moisturizer: Apply a light moisturizer that will provide moisture and serve as a base for sunscreen.
- Sunscreen: This is the most important step in the morning. Generously apply sunscreen with at least SPF 30 to your entire face and neck, even if you’re not leaving the house.
Evening Routine: Repair and Restoration
The evening routine focuses on repairing damage caused during the day, cell renewal, and deep nourishment.
- Double cleanse (recommended): Start with an oil-based makeup remover or micellar water to remove makeup and sunscreen. Then, use a water-based cleanser to thoroughly cleanse your skin.
- Serum: This is the time for a therapeutic serum – hyaluronic acid for hydration, retinol for renewal (start carefully and gradually), or a peptide serum for firming.
- Moisturizer: Apply a richer moisturizer, which will nourish the skin during the night and aid in the recovery process.
- Facial oil (optional): If your skin is particularly dry, a few drops of a nourishing facial oil can replenish moisture.
New trends in the world of facial care
The world of grooming is constantly evolving, and here are some trends worth knowing, which fit well with REBORN’s philosophy:
- Minimalism (Skinimalism): Fewer products, better results. Focusing on quality, basic ingredients, instead of overwhelming the skin with dozens of products.
- Nurturing the skin microbiome: Recognizing the importance of balancing the good bacteria on the skin’s surface. Using probiotic and prebiotic products to support the skin barrier and strengthen its natural defenses.
- Skin Cycling: A cycle where you combine powerful active ingredients on some days (e.g. retinol), and on other days you give your skin a rest and recovery with only moisture and nourishment. This allows your skin to adapt to the powerful ingredients without causing over-irritation.
- Focus on sustainability and transparency: Many consumers today are looking for products with a clear list of ingredients, that are produced in responsible and environmentally friendly processes, and with recyclable packaging.
Benefits of REBORN facial care products
🌱 Only natural ingredients: We choose the highest quality ingredients from nature, known for their effectiveness and ability to nourish and heal the skin.
🧪 Full transparency on every ingredient: Each of our formulas is detailed with full transparency, so you know exactly what you are applying to your skin.
♻️ Recyclable packaging: Our commitment to the environment is also reflected in our packaging, with a belief in care that is both good for the skin and the planet.
🧘♀️ A peaceful, fragrant and pleasant user experience: Our products are tailored not only for treatment, but also for a holistic experience of relaxation and pampering.
In conclusion
A daily facial care routine is not a luxury, but a habit that reminds us to stop for a moment, breathe, and give ourselves what we truly deserve. When the care routine is based on a deep understanding of the skin’s needs, with clean, natural, and transparent ingredients, the results are not long in coming: healthier, stronger skin, and most importantly, one that feels right and radiant. At REBORN, we believe that simplicity is power. Every formula, every product, every scent – has been carefully selected to restore the vitality your skin deserves. It’s time to choose care that is both natural and effective – and above all, one that respects your body. Start today – because healthy skin starts with self-love.
Frequently Asked Questions
How many times a day should you clean your face?
It is recommended to cleanse the face twice a day: in the morning and in the evening, to remove accumulated dirt, grease, and makeup.
Is sunscreen necessary even in winter or at home?
Absolutely. The sun’s radiation is present even on cloudy days, and UVA rays penetrating through windows can cause damage indoors as well. Sunscreen is a daily must.
At what age should you start using a facial serum?
There is no set age. A hydrating serum with hyaluronic acid is suitable for any age, starting in your early 20s. More targeted serums, such as vitamin C, can be relevant starting in your late 20s or early 30s, depending on the skin’s specific needs.
Does oily skin need moisturizer?
Absolutely. Oily skin needs moisture to stay healthy and function properly. A lack of moisture can actually cause the skin to produce more oil to compensate for the dryness. Choose a lightweight, water-based, non-comedogenic moisturizer.
Is it possible to combine products from different companies in your skincare routine?
Yes, absolutely. This is called “Layering” and is very common. It is important to make sure that the ingredients in the products complement each other and do not conflict (for example, be careful of combinations of several strong active acids at the same time).